Enter any shop and observe the point of stop of shoppers. It is hardly the homely shelf. It is the eye catching stand by the entrance or the end of an aisle. That stand is typically constructed using Cardboard Display Boxes and sells more than most of the staff do on a busy day. In this guest post, we will understand why this style of packaging still remains, how the packaging is used by brands and what you need to consider before following the order to have a batch of your own products packaged.
Why Do Brands Still Choose Cardboard Display Boxes?
Space in stores is dear and each inch must pay its price. Cardboard Display Boxes provide a product with its mini-stage without additional shelving or personnel time to set up products. They can be folded flat and shipped, and pop up in seconds and maintain their shape when loaded. They like store owners because it can be set up in a few minutes, not hours.
They also fix a simple problem: the messy shelves are the killers of sales. A product in a pretty branded box stands in contrast to lines of dull packaging. Shoppers see it first, take it first, and frequently purchase it first also.
The Rise of Custom Cardboard Display Boxes in Retail Spaces
Plain boxes hardly halt anybody in their steps. That is why the shift towards Custom Cardboard Display Boxes that are constructed on their own colors, logos and shelf size is becoming more popular among brands. A box that is designed to fit a given product line does not appear generic, but looks purposeful and that little aspect generates trust before a customer has even read the label.
Custom sizing also reduces the amount of wasted cardboard and shipping expenses. By creating a box that fits one product rather than a dozen of varying products, less material is used and takes less space on delivery trucks.
What Makes Custom Printed Cardboard Display Boxes Stand Out?
The point where a display box is converted into a marketing tool is printing. Custom Printed Cardboard Display Boxes are boldly printed graphics, clearly named products and short messages, which describe a product in three seconds or less, the approximate amount of time most shoppers do look.
It takes a little to make a powerful printed exhibition memorable:
- Precise, sharp, high-resolution graphics that do not enlarge when you get closer.
- Legible type that can be seen several feet away.
- Colors of the brand are similar to those of other packaging.
- An apparent call to action such as Try Me or New Arrival
Quality printing does not have to be noisy. It should be simple enough that a busy customer knows about the product without having to stop and think about it.
How Retail Cardboard Display Boxes Improve Product Visibility
The entire purpose of a display box is visibility. Retail Cardboard Display Boxes elevate a product above the clatter of a crowded shelf and place it at eye level, where the majority of purchases are made.
Where Placement Matters Most
The same locations continue to be identified in store layout studies: the ends of the aisles, the checkout counters and the stores entrances. A display box in any of these areas would be visible to almost all customers who pass by, and not only those who are already interested in that product category.
What Shoppers Respond To
- Clear contrast of colors.
- Boxes that do not wobble or fall when touched.
- Easy to understand prices or promotional labels.
- A sufficient amount, so the shelves do not appear half-empty.
An appearance that seems solid and complete is reliable. One that is shabby or pecked-out does the reverse.
Top Packaging Brands Shaping the US Market: Display Packaging Boxes and Beyond
Display Packaging Boxes is not the only name that comes to mind in the discussions of quality displays work done by the US packaging industry. Also with them are other companies such as WestRock and International Paper who have a long history of providing corrugated packaging to the retail chains throughout the nation.
The size is not what unites these names. It's consistency. Retailers use the same manufacturers due to the fact that the boxes come just in time are strong enough to withstand shipping and print the same box with each new batch. Reliability is a greater factor to a store manager than a slick pitch will ever be.
Smaller manufacturers compete differently, with speed and flexibility, and sometimes small custom orders can be completed faster than the larger players. In the case of a brand testing the launch of a new product such speed may be as important as scale.
Display Packaging Boxes and the Push Toward Sustainable Materials
Sustainability is no longer an ancillary discussion when it comes to packaging, it is a component of the purchase. Increasing numbers of manufacturers, such as those that drive Display Packaging Boxes, are accepting recyclable corrugated inventory rather than combined materials which are more difficult to process.
This transition is important in two aspects. First, numerous retailers are requesting suppliers specifically on the topic of recyclable packaging, prior to the contract signing. Second, customers will pick up on details such as a recyclable label on a display box, and it will subtly create goodwill with the brand above and beyond.
Choosing the Right Manufacturer for Your Cardboard Display Boxes
Being the manufacturer of these boxes and not a reseller, we experience the difference in the first hand experience between a display that was constructed to be used a full retail season and one that would be sagging within a week. It is worth asking a couple of questions prior to making an order:
- Is load capacity tested prior to shipment by manufacturer?
- Are they able to match Pantone colours accurately between print runs?
- Do they have sample boxes prior to the entire run?
- What is their turnaround time on reorders?
A manufacturer responding to these unambiguously, not with empty rhetoric, is usually the sounder in the long term. Direct collaboration with a manufacturer is also likely to reduce expenses, as there is no middleman who increases the price between the manufacturing and delivery.
To elaborate further how these boxes are designed to fit retail floors, the structure aspect of Display Packaging Boxes has been further broken down here.
Final Thoughts
Cardboard Display Boxes are much cheaper than permanent fixtures, ship flat to reduce freight, and provide a product with the kind of visibility that it would merely receive sitting on a regular shelf. Combined with good printing and the proper positioning, they transform the otherwise ordinary floor space into an actual selling spot.
Brands that reap the greatest rewards of this type of packaging are not those that are pursuing the most flaunt-y design. It is they who are now considering the box to be a part of their product experience, rather than a side-thought that got stapled on in the final moments.